Avoke House of Fragrance is a fragrance studio rooted in the belief that scent is one of the most impactful forms of storytelling. Inspired by the archaic spelling of evoke, Avoke represents the art of summoning emotion, memory, and imagination.

We are a small, passionate collective of fragrance lovers including perfumers, evaluators, marketers, and creators united by a love for the craft and a commitment to integrity. Every scent we develop is a labor of love, shaped by equal parts creativity and technical expertise. From concept to final formulation, we collaborate closely with our clients to bring their unique stories to life through fragrance.

At the heart of our process is access to some of the world’s finest ingredients, including our award-winning Organic Lemon Oil sourced from the Citromax groves in Tucumán, Argentina. As the fragrance division of the Citromax Group, a women-owned, family-run company, we are a natural extension of decades of excellence in lemon products, flavor, and sustainable agriculture.

We take pride in being a close-knit team, cozy in spirit, nimble in execution. Our fragrance director, perfumer, chemists, business development manager, and marketing team work side-by-side with our clients. We believe in collaboration, not duplication. That’s why we’ve become a trusted partner for both emerging niche brands looking for their first signature scent, and established players seeking a fresh point of differentiation.

While the Tri-State area is home to many fragrance houses, few offer the personalized care, creative flexibility, and true partnership that define Avoke. We grow alongside our clients, and we cherish every moment of that shared journey.

Let’s begin telling your scent story today.